Challenge
Challenge Tires - The home of Italian handmade bicycle tires
Exceptional experience: Challenge Tires has roots dating back to 1985 when their owner, Max Brauns, began supplying tires and tubes to the cycling industry. Although their official establishment date is 2003, their experience and dedication to the sport of cycling is deeply rooted in their DNA.
Italian-style craftsmanship
Made in Italy: Challenge's heart and headquarters are located in the beautiful city of Milan, Italy. Challenge Tires is proud of its Italian heritage and this is reflected in every single handmade tire they produce.
Quality and performance
The perfect performance: At Challenge Tires, they are determined to offer the best tires on the market. Challenge believes that nothing is more important than the right tire pressure for the optimal cycling experience. Challenge asks ourselves the question: "What's the point of training if your tires don't give you the necessary grip and comfort on the road?"
Theimportance of tire pressure: Challenge understands that every cyclist knows that the correct tire pressure is crucial to how the bike feels and performs. Under-inflated tires can unnecessarily slow your speed and reduce your performance. Challenge compares it to a car, where under-inflation only affects gas mileage - not you.
