Mavic
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MAVIC
France doesn't just have great cyclists, it also has great cycling equipment manufacturers. Mavic is France's quality flagship for cycling equipment and spare parts.
Mavic is best known for their yellow and black colorway, and there's a reason for that. The inventor of Mavic, Bruno Gorman, called a TV channel and asked which colors contrast the most with each other. The answer was yellow and black - and that was that. Mavic call themselves pioneers in cycling. Mavic was the inventor of neutral assistance for cycling races, which meant that Mavic was committed to helping all riders regardless of team name, style or country of origin. In 1973, Mavic took their first first aid car out on the road and they haven't looked back since.
Producing top quality spare parts for professional riders
Today, Mavic is known and respected all over the world. Their mission to produce top-quality replacement parts for professional riders succeeded and they set new standards for the weight of bike parts. Mavic produces some of the best pedals on the market and is loved by all cycling enthusiasts. Their innovative thinking has always put them one step ahead of the competition, and today Mavic is still one of the companies setting new standards - both in terms of weight, function and price.
